Banks in the Transformation of Digitization: An Empirical Study

26 Pages Posted: 24 Jan 2020 Last revised: 31 Jan 2020

Date Written: December 19, 2019


The purpose of this study is to evaluate the results on the challenges facing universal banks in a digital world. The study is based on a survey of more than 100 leading German and Swiss banks and management consultancies. The current business model of universal banks is obsolete. New technologies, increasing internet use and changing customer behavior, are leading to the emergence of new business fields. FinTechs are the drivers of financial innovation. The universal banks cooperate with FinTechs in various forms. The banks are facing hurdles to digitization.

Note: Downloadable document is in German.

Keywords: banking, digitalization, digital transformation, FinTech, retail banking, digital transformation, business model, information technology

JEL Classification: G21

Suggested Citation

von Horn, Roland, Banks in the Transformation of Digitization: An Empirical Study (December 19, 2019). Available at SSRN: or

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