Exploring Determinants of Performance Indicator and Customer Satisfaction of Accommodation Sharing: Implication on Tourism Competitiveness

30 Pages Posted: 23 Dec 2019

See all articles by Yooncheong Cho

Yooncheong Cho

KDI School of Public Policy and Management

Date Written: December 20, 2019

Abstract

How do customers and potential customers perceive the realities of the sharing economy? The sharing economy has grown rapidly and expanded to meet diverse needs beyond expectation. By focusing on accommodation sharing, the purpose of this study is to investigate determinants of occupancy rates and perceptions of existing and potential customers. By applying Airbnb data, this study examined current usage and effects of factors on performance indicator of accommodation sharing in tourism destinations (Study 1). Study 2 investigated effects of perceived factors on satisfaction and intention to use, effects of satisfaction on loyalty, and effects of loyalty on perceived tourism competitiveness. Study 2 applied online survey data collected from both existing and potential customers. This study applied statistical analyses such as factor and regression analyses, ANOVA, t-test, and MANOVA. Additionally, this study analyzed impacts of major variables in terms of demographics. The results of this study provide managerial and policy implications for the fields of accommodation sharing and tourism.

Suggested Citation

Cho, Yooncheong, Exploring Determinants of Performance Indicator and Customer Satisfaction of Accommodation Sharing: Implication on Tourism Competitiveness (December 20, 2019). KDI School of Pub Policy & Management Paper No. 19-20. Available at SSRN: https://ssrn.com/abstract=3507438 or http://dx.doi.org/10.2139/ssrn.3507438

Yooncheong Cho (Contact Author)

KDI School of Public Policy and Management ( email )

P.O. Box 184
Seoul, 130-868
Korea, Republic of (South Korea)

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
18
Abstract Views
114
PlumX Metrics