Collaborative Consumption for Low and High Trust Requiring Business Models: From Fare Sharing to Supporting the Elderly and People with Disability

Zarifis A., Cheng X. & Kroenung J. (2019). Collaborative consumption for low and high trust requiring business models: From fare sharing to supporting the elderly and disabled, International Journal of Electronic Business, vol.15, no.1, pp.1-20. (Open access)

20 Pages Posted: 1 Apr 2021

See all articles by Alex Zarifis

Alex Zarifis

University of Southampton; University of Cambridge - Cambridge Judge Business School

Xusen Cheng

Renmin University of China

Julia Kroenung

University of Mannheim; FernUniversitat in Hagen

Date Written: March 28, 2019

Abstract

This paper offers an overview of collaborative consumption (CC), the related business models (BM), the value added (VA) from the consumer’s perspective and the role of trust. CC is expanding but it is unclear what opportunities it offers and what the challenges will be. This research evaluates the current CC BMs and identifies 13 ways they add value from the consumer’s perspective. This research further explores whether CC BMs fall into two categories in terms of what the consumer values. In the first category, the CC BMs require a low level of trust while in the second category of CC BMs a higher level of trust is necessary. It was found that 13 VA by CC BMs could be grouped into personal interest, communal interest and trust building. It is important for organisations to acknowledge how their CC BM relates to these dimensions.

Keywords: collaborative consumption; CC; sharing economy; service sharing; business model; BM; trust; e-government; healthcare; elderly; people with disability

Suggested Citation

Zarifis, Alex and Cheng, Xusen and Kroenung, Julia, Collaborative Consumption for Low and High Trust Requiring Business Models: From Fare Sharing to Supporting the Elderly and People with Disability (March 28, 2019). Zarifis A., Cheng X. & Kroenung J. (2019). Collaborative consumption for low and high trust requiring business models: From fare sharing to supporting the elderly and disabled, International Journal of Electronic Business, vol.15, no.1, pp.1-20. (Open access), Available at SSRN: https://ssrn.com/abstract=3509301

Alex Zarifis (Contact Author)

University of Southampton ( email )

Southampton Business School
Southampton
United Kingdom

University of Cambridge - Cambridge Judge Business School ( email )

Trumpington St.
Cambridge, CB21AG
United Kingdom

Xusen Cheng

Renmin University of China ( email )

59, Zhongguancun South Street
Haidian District
Beijing, Beijing 100872
China

Julia Kroenung

University of Mannheim ( email )

Universitaetsbibliothek Mannheim
Zeitschriftenabteilung
Mannheim, 68131
Germany

FernUniversitat in Hagen ( email )

Universit¨atsstraße 41
Hagen, 58097
Germany

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