Integration of TTF, UTAUT, and ITM for Mobile Banking Adoption
International Journal of Advanced Engineering, Management and Science (IJAEMS) Vol-4, Issue-5, May- 2018
5 Pages Posted: 16 Jan 2020
Date Written: May 2018
The introduction of mobile banking facility has enabled customers to carry out banking transactions with the use of smartphones and other handheld devices from anywhere. It has become a luxurious and exclusive method of online payments. The recent growth of telecommunication sector and a tremendous increase in mobile usage has opened new doors for sparking future of banking sector industry. The following research is aimed to find out the mobile banking adoption attitudes with the integration of TTF, UTAUT, and ITM models.
Keywords: TTF, ITM, UTAUT, Mobile Banking, Adoption Behaviour, Pakistan
JEL Classification: G21
Suggested Citation: Suggested Citation