Integration of TTF, UTAUT, and ITM for Mobile Banking Adoption

International Journal of Advanced Engineering, Management and Science (IJAEMS) Vol-4, Issue-5, May- 2018

5 Pages Posted: 16 Jan 2020

See all articles by Sayyed Khawar Abbas

Sayyed Khawar Abbas

University of Gujrat

Hafiz Ali Hassan

University of the Punjab

Jawad Asif

University of Gujrat

Bilal Ahmed

affiliation not provided to SSRN

fahad hassan

affiliation not provided to SSRN

Syed Salman Haider

University of the Punjab, Lahore

Date Written: May 2018

Abstract

The introduction of mobile banking facility has enabled customers to carry out banking transactions with the use of smartphones and other handheld devices from anywhere. It has become a luxurious and exclusive method of online payments. The recent growth of telecommunication sector and a tremendous increase in mobile usage has opened new doors for sparking future of banking sector industry. The following research is aimed to find out the mobile banking adoption attitudes with the integration of TTF, UTAUT, and ITM models.

Keywords: TTF, ITM, UTAUT, Mobile Banking, Adoption Behaviour, Pakistan

JEL Classification: G21

Suggested Citation

Abbas, Sayyed Khawar and Hassan, Hafiz Ali and Asif, Jawad and Ahmed, Bilal and hassan, fahad and Haider, Syed Salman, Integration of TTF, UTAUT, and ITM for Mobile Banking Adoption (May 2018). International Journal of Advanced Engineering, Management and Science (IJAEMS) Vol-4, Issue-5, May- 2018. Available at SSRN: https://ssrn.com/abstract=3509727

Sayyed Khawar Abbas

University of Gujrat ( email )

Jalalpur Jattan Road
Gujrat, Punjab 0092
Pakistan

Hafiz Ali Hassan (Contact Author)

University of the Punjab ( email )

New Campus
Pakistan
Lahore, Punjab 54000
Pakistan

Jawad Asif

University of Gujrat ( email )

Jalalpur Jattan Road
Gujrat, Punjab 0092
Pakistan

Bilal Ahmed

affiliation not provided to SSRN

Fahad Hassan

affiliation not provided to SSRN

Syed Salman Haider

University of the Punjab, Lahore ( email )

New Campus
Pakistan
Lahore, Punjab 54000
Pakistan

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