Effect of Service Quality, Satisfaction, Trust and Experiential Marketing of Tourists Loyalty

15 Pages Posted: 26 Jan 2020

See all articles by Hani Fitrianingsih

Hani Fitrianingsih

State University of Jakarta, Faculty of Economics, Students

Osly Usman

State University of Jakarta - Faculty of Economics

Date Written: December 27, 2019

Abstract

This study aimed to test the influence of quality of service, satisfaction, trust and experiential marketing of tourists loyalty. Techniques used in data collection was done by the method of collecting data by distributing questionnaires to the respondents who had already visited tourist attractions in jakarta, with a total sample of 200 respondents using software smart pls v.3. The results of this study indicate variable quality of service has a significant influence on tourists loyalty variable. Variable satisfaction no effect and no significant effect on tourists loyalty variable. Variable trust has a significant influence on tourists loyalty variable. Variable experiential marketing has a significant influence on tourists loyalty.

Keywords: Service Quality, Satisfaction, Trust, Experiential Marketing, Tourists Loyalty

Suggested Citation

Fitrianingsih, Hani and Usman, Osly, Effect of Service Quality, Satisfaction, Trust and Experiential Marketing of Tourists Loyalty (December 27, 2019). Available at SSRN: https://ssrn.com/abstract=3510071 or http://dx.doi.org/10.2139/ssrn.3510071

Hani Fitrianingsih (Contact Author)

State University of Jakarta, Faculty of Economics, Students ( email )

Jakarta Timur, Jakarta
Indonesia

Osly Usman

State University of Jakarta - Faculty of Economics ( email )

Jakarta, ID Jakarta
Indonesia

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