Effect of Products, Promotion, Price and Location of Buying Decisions
16 Pages Posted: 17 Jan 2020
Date Written: December 27, 2019
This study aims to determine whether the influence of product, promotion, price and location of the buying decisions. The research was carried out for two months, starting in November to December 2019. The research method used was survey method with approach of causality. The population in this study is the millennial population totaling 216 respondents. Data collection techniques using literature techniques and questionnaires. Data were analyzed using SmartPLS software version 3. PLS (Partial Least Square) with structural equation analysis (SEM). The results showed that each variable has the same effect. It can be said, if the high buying decision will affect the product, promotion, price and locations to purchase. Effect of product, promotion, price and good location will certainly increase the high purchasing decisions. the description above shows that there are significant jointly and significant correlation between product, promotion, price and location.
Keywords: Product, Promotion, Price, Location, Buying Decisions
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