Effect of Products, Promotion, Price and Location of Buying Decisions

16 Pages Posted: 17 Jan 2020

See all articles by Osly Usman

Osly Usman

State University of Jakarta - Faculty of Economics

Khori Nadila

State University of Jakarta, Faculty of Economics, Students

Date Written: December 27, 2019

Abstract

This study aims to determine whether the influence of product, promotion, price and location of the buying decisions. The research was carried out for two months, starting in November to December 2019. The research method used was survey method with approach of causality. The population in this study is the millennial population totaling 216 respondents. Data collection techniques using literature techniques and questionnaires. Data were analyzed using SmartPLS software version 3. PLS (Partial Least Square) with structural equation analysis (SEM). The results showed that each variable has the same effect. It can be said, if the high buying decision will affect the product, promotion, price and locations to purchase. Effect of product, promotion, price and good location will certainly increase the high purchasing decisions. the description above shows that there are significant jointly and significant correlation between product, promotion, price and location.

Keywords: Product, Promotion, Price, Location, Buying Decisions

Suggested Citation

Usman, Osly and Nadila, Khori, Effect of Products, Promotion, Price and Location of Buying Decisions (December 27, 2019). Available at SSRN: https://ssrn.com/abstract=3510138 or http://dx.doi.org/10.2139/ssrn.3510138

Osly Usman

State University of Jakarta - Faculty of Economics ( email )

Jakarta, ID Jakarta
Indonesia

Khori Nadila (Contact Author)

State University of Jakarta, Faculty of Economics, Students ( email )

Jakarta Timur, Jakarta
Indonesia

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