The Effect of Trust, Security, Service Quality, and Risk Perception of Purchasing Decisions Through Social Network Sites

15 Pages Posted: 23 Jan 2020

See all articles by Osly Usman

Osly Usman

State University of Jakarta - Faculty of Economics

Nadilla Izhari

State University of Jakarta, Faculty of Economics

Date Written: December 27, 2019

Abstract

This study aims to determine whether the Effect of Trust, Safety, Service Quality and Risk Perception on Purchasing Decisions Through Social Networking Sites. This research was conducted for three months from October to December 2019. The research method used was a survey method with a quantity approach. The population in this study is millennial population of 200 respondents. Data collection techniques using literature and questionnaire techniques. The data analysis technique used SmartPLS software version 3. PLS (Partial Least Square) with structural equation analysis (SEM). The results show that each variable has the same effect. So it can be said, if the Purchase Decision through social networking sites is high then it certainly has Trust, Security, Service Quality and Risk Perception that will be felt. Trust, Safety, Quality of Service and Perception of good risks will certainly result in Purchase Decisions through high social networking sites. The description above shows that there is a joint and significant influence between Trust, Safety, Service Quality, and Risk Perception.

Keywords: Purchasing Decisions Through Social Networking Sites, Trust, Safety, Service Quality, Risk Perception

Suggested Citation

Usman, Osly and Izhari, Nadilla, The Effect of Trust, Security, Service Quality, and Risk Perception of Purchasing Decisions Through Social Network Sites (December 27, 2019). Available at SSRN: https://ssrn.com/abstract=3510302 or http://dx.doi.org/10.2139/ssrn.3510302

Osly Usman (Contact Author)

State University of Jakarta - Faculty of Economics ( email )

Jakarta, ID Jakarta
Indonesia

Nadilla Izhari

State University of Jakarta, Faculty of Economics ( email )

Jakarta Timur, Jakarta
Indonesia

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