Effect of Price, Promotion through Social Media, Brand Trust, Customer Satisfaction of Customer Loyalty

13 Pages Posted: 15 Feb 2020

See all articles by Osly Usman

Osly Usman

State University of Jakarta - Faculty of Economics

Masayu Rifdah Fakhirah Novianawati

State University of Jakarta, Faculty of Economics, Students

Date Written: December 28, 2019

Abstract

This study aims to determine whether the Influence of Price, Promotion Through Social Media, Brand Trust, Customer Satisfaction Of Customer Loyalty. The research was carried out for two months, starting from November to December 2019. The research method used was a survey method with the approach of causality. The population in this study is the millennial population totaling 202 respondents. Data collection techniques using literature techniques and questionnaires. Data were analyzed using SmartPLS software version 3. PLS (Partial Least Square) with structural equation analysis (SEM). Results showed that each variable has the same effect. It can be said, if the Customer Loyalty is high then the course has Pricing, Promotion Through Social Media, Brand Trust, Customer satisfaction will certainly result in high customer loyalty. The above description shows that there are significant jointly and significant correlations between Price, Promotion Through Social Media, Brand Trust, Customer Satisfaction.

Keywords: Keywords: Customer Loyalty, Price, Promotion Through Social Media, Brand Trust, Customer Satisfaction

Suggested Citation

Usman, Osly and Fakhirah Novianawati, Masayu Rifdah, Effect of Price, Promotion through Social Media, Brand Trust, Customer Satisfaction of Customer Loyalty (December 28, 2019). Available at SSRN: https://ssrn.com/abstract=3510737 or http://dx.doi.org/10.2139/ssrn.3510737

Osly Usman

State University of Jakarta - Faculty of Economics ( email )

Jakarta, ID Jakarta
Indonesia

Masayu Rifdah Fakhirah Novianawati (Contact Author)

State University of Jakarta, Faculty of Economics, Students ( email )

Jakarta Timur, Jakarta
Indonesia

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