Influence of Trust, Ease, Quality of Information, and Display Products on Purchase Decisions in Social Media
15 Pages Posted: 23 Jan 2020
Date Written: December 29, 2019
This study was made to identify and analyze the factors that affect the Trust, Convenience, Quality and Information Display Products to Purchase Decision in Social Media. Techniques used in the sampling in this study is the Smart PLS, with a sample of 201 respondents. Collecting data using questionnaires using Smart Partial Least Square, with software Smart PLS 3.0. The results and implications of this research is terroristically that this study supports previous research, that research had previously been done by Maria Carolina Pudjihardjo and Helen Wijaya (2017) with the title Effect of Trust, Convenience, Quality of Information and Display Products to Purchase Decision in Social Media where this study has shown that Trustworthiness, Ease and Display Products has a positive effect on increasing Purchasing Decisions in Social Media. In this study, found the results found that influence outcome but not significant to the variable quality of information.
Keywords: Trust, Ease, Quality Information, Display Products, Purchase Decision
Suggested Citation: Suggested Citation