Influence of Trust, Ease, Quality of Information, and Display Products on Purchase Decisions in Social Media

15 Pages Posted: 23 Jan 2020

See all articles by Osly Usman

Osly Usman

State University of Jakarta - Faculty of Economics

Chairun Nisa

State University of Jakarta - Faculty of Economics

Date Written: December 29, 2019

Abstract

This study was made to identify and analyze the factors that affect the Trust, Convenience, Quality and Information Display Products to Purchase Decision in Social Media. Techniques used in the sampling in this study is the Smart PLS, with a sample of 201 respondents. Collecting data using questionnaires using Smart Partial Least Square, with software Smart PLS 3.0. The results and implications of this research is terroristically that this study supports previous research, that research had previously been done by Maria Carolina Pudjihardjo and Helen Wijaya (2017) with the title Effect of Trust, Convenience, Quality of Information and Display Products to Purchase Decision in Social Media where this study has shown that Trustworthiness, Ease and Display Products has a positive effect on increasing Purchasing Decisions in Social Media. In this study, found the results found that influence outcome but not significant to the variable quality of information.

Keywords: Trust, Ease, Quality Information, Display Products, Purchase Decision

Suggested Citation

Usman, Osly and Nisa, Chairun, Influence of Trust, Ease, Quality of Information, and Display Products on Purchase Decisions in Social Media (December 29, 2019). Available at SSRN: https://ssrn.com/abstract=3510911 or http://dx.doi.org/10.2139/ssrn.3510911

Osly Usman

State University of Jakarta - Faculty of Economics ( email )

Jakarta, ID Jakarta
Indonesia

Chairun Nisa (Contact Author)

State University of Jakarta - Faculty of Economics

Jalan Rawamangun Muka no 1
Jakarta Timur, ID jakarta 13220
Indonesia

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