The Influence of Pricing, Facilities, Service Quality, and Promotion of Tourism in the Interest Visits Ancol (Dufan)

17 Pages Posted: 26 Jan 2020

See all articles by Novia Ananda Ananda

Novia Ananda Ananda

State University of Jakarta

Osly Usman

State University of Jakarta - Faculty of Economics

Date Written: September 2, 2019

Abstract

This study aims to determine whether there is influence between Prices, Facility, Service Quality, And Promotion Of Tourism Visits Interests In Taman Impian Jaya Ancol (Dufan).This study was conducted during the four months from September to December 2018.

The method used is survey method with a comparative approach. The population in this study are all people who have or have not visited attractions Dufan totaling 200 respondents. The sampling technique used was quota sampling technique nonprobability, the population has or has not visited tourist attraction Dufan, so that the sample in this study were 200 respondents. Data collection technique used questionnaire technique. Analysis using software SmartPLS version 2. PLS (Partial Least Square) with structural equation analysis (SEM). The results showed that there is a price and promotion variables have the same effect. So to say the establishment of a price and a way of promotion may affect the interests of the community visit.

Keywords: Price, Facilities, Quality of Service, Promotion, Interests Been

Suggested Citation

Ananda, Novia Ananda and Usman, Osly, The Influence of Pricing, Facilities, Service Quality, and Promotion of Tourism in the Interest Visits Ancol (Dufan) (September 2, 2019). Available at SSRN: https://ssrn.com/abstract=3511258 or http://dx.doi.org/10.2139/ssrn.3511258

Novia Ananda Ananda (Contact Author)

State University of Jakarta ( email )

Jakarta Timur, Jakarta
Indonesia

Osly Usman

State University of Jakarta - Faculty of Economics ( email )

Jakarta, ID Jakarta
Indonesia

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
13
Abstract Views
98
PlumX Metrics