Effect of Customer Satisfaction, Trust, Price And Quality Service on Repurchase Interests in Online Shop

18 Pages Posted: 26 Jan 2020

See all articles by Osly Usman

Osly Usman

State University of Jakarta - Faculty of Economics

Alfathurrijal Anshorulloh

State University of Jakarta, Faculty of Economics

Date Written: December 31, 2019

Abstract

This study was conducted to determine the effect of Customer Satisfaction, Trust, Price and Quality Service to Repurchase Interests in Online Shop In this research involved 200 respondents in the city. This research was conducted within two months ie from October to November. This research method used survey method with approach to causation. Data collection through literature and questionnaires. Data were analyzed using SmartPLS software version 3. PLS (Partial Least Square) with structural equation analysis (SEM). The results showed that the variables that have a major influence on the Repurchase Interest is trust. Meanwhile, the variables that have a low impact on the Repurchase Interest is the price.

Keywords: Customers Satisfaction, Trust, Product Quality, Price, Quality Service, Repurchase Interest

Suggested Citation

Usman, Osly and Anshorulloh, Alfathurrijal, Effect of Customer Satisfaction, Trust, Price And Quality Service on Repurchase Interests in Online Shop (December 31, 2019). Available at SSRN: https://ssrn.com/abstract=3511848 or http://dx.doi.org/10.2139/ssrn.3511848

Osly Usman

State University of Jakarta - Faculty of Economics ( email )

Jakarta, ID Jakarta
Indonesia

Alfathurrijal Anshorulloh (Contact Author)

State University of Jakarta, Faculty of Economics ( email )

Jakarta Timur, Jakarta
Indonesia
088210447986 (Phone)

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