Influence of Tourism 4.0, Information Technology, Promotion Strategy, Accessibility on Tourist Intention to Visit a Destination

18 Pages Posted: 23 Jan 2020

See all articles by Shafila Tasya

Shafila Tasya

State University of Jakarta

Osly Usman

State University of Jakarta - Faculty of Economics

Date Written: December 31, 2019

Abstract

The tourism sector currently very contributes substantially to the economy of a country that can increase foreign exchange earnings, especially in state revenue. Knowing the importance of the tourism industry to the stability of the national economy, it is necessary to do some development and innovation to renew it. The tourism industry in the era of Industrial Revolution 4.0 is generating a lot of competition, causing many developers' tourism sector to continue to innovate actually to attract tourists. Such as by utilizing existing information technology and reviewing access to tourist sites in order to make the tourists interested to come.

This study aims to:

1) Determine the effect of tourism 4.0 on intention to visit;

2) knowing the effect of information technology on intention to visit;

3) knowing the effect of promotion strategy to intention to visit;

4) knowing the effect of accessibility on intention to visit; and

5) the influence of tourism 4.0, information technology, promotion strategy, accessibility on intention to visit.

To answer the hypothesis in this study using SEM techniques and PLS tools, ie SmartPLS (Smart Partial Least Square) version 3.0. This research data collection through a questionnaire with a sample of 200 respondents. It can be concluded that: (1) there is influence of tourism 4.0 on intention to visit; (2) there is an effect of information technology on intention to visit; (3) there is no influence of promotion strategy on intention to visit; and (4) there is influence of accessibility on intention to visit; and 5) there is influence of tourism 4.0, information technology, accessibility on intention to visit.

Keywords: Tourism 4.0, Information Technology, Promotion Strategy, Accessibility, Intention to Visit

Suggested Citation

Tasya, Shafila and Usman, Osly, Influence of Tourism 4.0, Information Technology, Promotion Strategy, Accessibility on Tourist Intention to Visit a Destination (December 31, 2019). Available at SSRN: https://ssrn.com/abstract=3511923 or http://dx.doi.org/10.2139/ssrn.3511923

Shafila Tasya (Contact Author)

State University of Jakarta ( email )

Jl. Rawamangun Muka
Jakarta Timur, ID Jakarta 13220
Indonesia
(021) 4721227 (Phone)
(021) 4706285 (Fax)

HOME PAGE: http://www.fe.unj.ac.id

Osly Usman

State University of Jakarta - Faculty of Economics ( email )

Jakarta, ID Jakarta
Indonesia

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