Using the Canvas Model to Analyze an Undergraduate Business Program

1 Pages Posted: 24 Jan 2020

See all articles by Joan Lofgren

Joan Lofgren

Aalto University - School of Business

Oleg V. Pavlov

Worcester Polytechnic Institute (WPI) - Department of Social Science & Policy Studies

Frank Hoy

Worcester Polytechnic Institute (WPI) - Collaborative for Entrepreneurship & Innnovation School of Business

Date Written: December 31, 2019

Abstract

This presentation contributes to understanding higher education as a service by applying the service science framework to an undergraduate business program in northern Europe. We utilize the Service Canvas, which is a new tool for service science analysis.

Keywords: service science, higher education

Suggested Citation

Lofgren, Joan and Pavlov, Oleg V. and Hoy, Frank, Using the Canvas Model to Analyze an Undergraduate Business Program (December 31, 2019). Available at SSRN: https://ssrn.com/abstract=3512085

Joan Lofgren

Aalto University - School of Business ( email )

Finland

Oleg V. Pavlov (Contact Author)

Worcester Polytechnic Institute (WPI) - Department of Social Science & Policy Studies ( email )

100 Institute Road
Worcester, MA 01609
United States

HOME PAGE: http://www.olegpavlov.org

Frank Hoy

Worcester Polytechnic Institute (WPI) - Collaborative for Entrepreneurship & Innnovation School of Business ( email )

100 Institute Road
Worcester, MA 01609
United States
508-831-4998 (Phone)
508-831-5720 (Fax)

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