Effect of Destination Image, Tourist Motivation, Service Quality and Perceived Value to the Tourists Satisfaction in Jakarta
Posted: 2 Jan 2020
Date Written: December 31, 2019
This study aims to determine the effect of destination image, tourist motivation, service quality, and the perceived value to the tourist satisfaction in Jakarta. This research was conducted in Indonesia by using public objects that have visited tourism destinations in Jakarta in 2019. The samples used for this study was 200 respondents. Analysis of the data in this study using SmartPLS. The data in this study are primary data, the dependent variable is the tourist satisfaction as well as the independent variable is the image of destinations, tourist motivation, service quality, and perceived value. The results obtained in this study is the discovery of a positive and significant influence between the destination image and service quality to the tourist satisfaction. There is a positive influence and not significant between the tourist motivation to tourist satisfaction. There is no significant influence on the perceived value of the variable tourist satisfaction. The results showed that the Destination Image, Tourist Motivation, Service Quality, and Perceived Value influence on Tourist Satisfaction in Jakarta by 50%. If the service quality improved and followed with attention the image of destinations, tourist motivation and perceived value, it will increase the tourist satisfaction in Jakarta.
Keywords: Destination Image, Tourist Motivation, Service Quality, Perceived Value, Tourist Satisfaction, Partial Least Square (PLS)
JEL Classification: I29, Z32
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