Influence of Promotion, E-WOM, Tourist Attraction, and Services Transportation Service Bureau to Visit Tourists Interest

21 Pages Posted: 8 Jan 2020

See all articles by Prawestri Yekti Pambudhi

Prawestri Yekti Pambudhi

State University of Jakarta, Faculty of Economics

Osly Usman

State University of Jakarta - Faculty of Economics

Date Written: January 1, 2020

Abstract

This research was conducted to find out and analyze the factors of the interest of visiting tourists which included the variables of promotion, E-WOM, attractiveness, and services bureau transportation services. The technique used in the sample is Smart PLS, with a sample of 200 respondents. Data collection using a questionnaire was carried out with Smart Partial Least Square, with Smart PLS 3.0 software. The results of this study have a significant impact between promotion, e-WOM, tourist attractions, transportation and service bureau of visit tourist interests.

Keywords: Promotion, E-WOM, Travel Attraction, Service Bureau, Tourist Interests

JEL Classification: Tourism

Suggested Citation

Pambudhi, Prawestri Yekti and Usman, Osly, Influence of Promotion, E-WOM, Tourist Attraction, and Services Transportation Service Bureau to Visit Tourists Interest (January 1, 2020). Available at SSRN: https://ssrn.com/abstract=3513087 or http://dx.doi.org/10.2139/ssrn.3513087

Prawestri Yekti Pambudhi (Contact Author)

State University of Jakarta, Faculty of Economics ( email )

Jl.Rawamangun Muka
Jakarta Timur, Jakarta 13220
Indonesia
0214721227 (Phone)
4706285 (Fax)

Osly Usman

State University of Jakarta - Faculty of Economics ( email )

Jakarta, ID Jakarta
Indonesia

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
37
Abstract Views
185
PlumX Metrics