Analysis of Users’ Behaviour and Adoption Trends of Social Media Payment Platforms

2019 International Conference on Computing, Electronics & Communications Engineering (iCCECE), London, United Kingdom, 2019, pp. 197-202. DOI: 10.1109/iCCECE46942.2019.8941991

6 Pages Posted: 29 Jan 2020

See all articles by Mahdi H. Miraz

Mahdi H. Miraz

The Chinese University of Hong Kong (CUHK); Wrexham Glyndŵr University

Marie Haikel-Elsabeh

Léonard de Vinci Pôle Universitaire

Date Written: 2019

Abstract

The recent proliferation of Electronic Commerce (E-commerce) has been further escalated by multifaceted emerging payment solutions such as cryptocurrencies, mobile, peer-to-peer (P2P) and social media payment platforms. While these technological advancements are gaining tremendous popularity, mostly for their ease of use, various impediments such as security and privacy concerns, societal and cultural norms etc. forbear the users’ adoption trends to some extents. This article examines the current status of the social media payment platforms as well as the projection of future adoption trends. Our research underlines the motivations and obstacles to the adoption of social media platforms.

Keywords: Diffusion of Innovation, E-Commerce, Mobile Payment Platform, Social Media Payment Platform, Technology Adoption Trend, Users’ Behaviour

Suggested Citation

Miraz, Mahdi H. and Haikel-Elsabeh, Marie, Analysis of Users’ Behaviour and Adoption Trends of Social Media Payment Platforms (2019). 2019 International Conference on Computing, Electronics & Communications Engineering (iCCECE), London, United Kingdom, 2019, pp. 197-202. DOI: 10.1109/iCCECE46942.2019.8941991. Available at SSRN: https://ssrn.com/abstract=3514113

Mahdi H. Miraz (Contact Author)

The Chinese University of Hong Kong (CUHK) ( email )

Shatin, N.T.
Hong Kong
Hong Kong

HOME PAGE: http://www.mahdimiraz.theiaer.org

Wrexham Glyndŵr University ( email )

Mold Rd.
Wrexham, LL11 2AW
United Kingdom

HOME PAGE: http://mahdimiraz.theiaer.org/

Marie Haikel-Elsabeh

Léonard de Vinci Pôle Universitaire

Paris
France

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