Design quality of Mobile trading system application software for Smartphones
Asian Journal of Management, Vol. 7 No. 3 (2016)
Posted: 4 Mar 2020
Date Written: September 1, 2016
Abstract
Mobile trading system is financial software for Smartphones that enables investors to make their buy or sell from a mobile phone that has internet connectivity. The application helps the investors to do their financial tasks from anywhere and anytime. The penetration of Smartphones and internet usage has made more and more people use this application. Performance of the application depends on the quality of the app. Similar to earlier studies of website quality (WebQual) and Smartphone application quality (AppQual), this paper looks at developing a scale for measuring the design quality of the mobile trading application software for the Smartphones.
Keywords: App Quality, AppQual, Design Quality, Smartphone Apps, Mobile trading system
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