Data-Driven Elections in Canada: What We Might Expect in the 2019 Federal Election Campaign?

Journal of Parliamentary and Political Law (Thomson Reuters): Special Issue 2019: pp. 277-290

14 Pages Posted: 3 Feb 2020

See all articles by Colin Bennett

Colin Bennett

Department of Political Science, University of Victoria

Date Written: September 2019

Abstract

This paper reviews the role that voter analytics played in the 2019 federal election campaign in Canada. It reviews the database campaign and the operation of the federal parties' voter relationship management systems. It analyses the use of mobile devices for "smart campaigning." It surveys the various companies which operated for the major parties. And it analyzes the role played by Facebook as a platform for political advertising.

Keywords: Canada, elections, micro-targeting, socia media

Suggested Citation

Bennett, Colin, Data-Driven Elections in Canada: What We Might Expect in the 2019 Federal Election Campaign? (September 2019). Journal of Parliamentary and Political Law (Thomson Reuters): Special Issue 2019: pp. 277-290, Available at SSRN: https://ssrn.com/abstract=3516999 or http://dx.doi.org/10.2139/ssrn.3516999

Colin Bennett (Contact Author)

Department of Political Science, University of Victoria ( email )

3800 Finnerty Rd
Victoria, British Columbia V8P 5C2
Canada

HOME PAGE: http://www.colinbennett.ca

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