Between Privacy and Convenience: Facial Recognition Technology in the Eyes of Citizens in China, Germany, the UK and the US

29 Pages Posted: 6 Feb 2020 Last revised: 18 Mar 2020

See all articles by Genia Kostka

Genia Kostka

Freie Universität, Berlin

Léa Steinacker

University of St. Gallen

Miriam Meckel

University of St. Gallen

Date Written: February 10, 2020

Abstract

How does the public perceive facial recognition technology (FRT) and how much do they accept FRT in different political contexts? Our study finds that FRT enjoys generally highest acceptance among respondents in China, while acceptance is lowest in Germany, and the United Kingdom and the United States are in between. A closer examination through the lens of an integrated technology acceptance model reveals interesting cross-country as well as within country regional variations based, among other factors, on socio-demographic factors as well as perceived consequences, usefulness, and reliability of FRT. By looking at both private and public types of FRT, the study shows that commercially-driven FRT applications help increase citizens’ familiarity with FRT and thereby may indirectly increase acceptance levels for state surveillance uses of the technology.

Keywords: facial recognition technology, acceptance, public opinion

Suggested Citation

Kostka, Genia and Steinacker, Léa and Meckel, Miriam, Between Privacy and Convenience: Facial Recognition Technology in the Eyes of Citizens in China, Germany, the UK and the US (February 10, 2020). Available at SSRN: https://ssrn.com/abstract=3518857 or http://dx.doi.org/10.2139/ssrn.3518857

Genia Kostka (Contact Author)

Freie Universität, Berlin ( email )

Boltzmannstr. 3
Berlin, 14195
Germany

Léa Steinacker

University of St. Gallen ( email )

Bodanstrasse 8
SIAW-HSG
St.Gallen, 9000
Switzerland

Miriam Meckel

University of St. Gallen ( email )

St. Gallen, 9000
Switzerland

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