Tourist Satisfaction: An Analysis of Push and Pull Factors - A Case of Qatar Tourism
Journal of Management (JOM), Volume 6, Issue 2, March-April 2019, pp. 187-199
13 Pages Posted: 24 Feb 2020
Date Written: 2019
In the light of rising competition in providing tourism experience amongst Gulf Cooperation Council (GCC) and countries, how efficient Qatar has been in creating tourist satisfaction and tourist motivation in order to create tourist loyalty and promote tourism to global standards. Measuring tourist satisfaction plays an important role in marketing tourism products and services. The purpose of this study is to examine the push and pull factors of tourists visit; their motivation and the activities carry out at the destination. This study explore to understand what comprises tourists are satisfied to transmit their positive experience to third persons as well as repeating their visit to Qatar. The result was drawn from questionnaire survey of 494 international visitors who visited Qatar in 2018. The data were analyzed using matrices which shown the mean scores of expectations, the mean score of experience and the mean of difference between experience and expectation scores. The mean scores of expectation were then plotted against experience in a two dimensional map for positive and negative attributes. The t-test was performed to identify the significant result of each attributes at 1:1000 levels. The findings provide Qatar Tourism Authorities with insights about the level of satisfactions among international tourists and call for better improvements strategies for future tourism development in Qatar.
Keywords: Travel Motivation; Push and Pull Factors; Travel Destination; Qatar
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