Pitching Research for Engagement and Impact – A Simple Tool and Illustrative Examples

46 Pages Posted: 26 Feb 2020

See all articles by Robert W. Faff

Robert W. Faff

Bond University; University of Queensland

Tim Kastelle

University of Queensland - Business School

Micheal Axelsen

University of Queensland

Mark Brosnan

Bond University

Rebecca Michalak

affiliation not provided to SSRN

Kathleen D. Walsh

University of Technology Sydney (UTS)

Date Written: January 30, 2020

Abstract

Using Faff’s (2015, 2019) pitching research template as a base (first-phase scholarly pitch), Faff and Kastelle (2016) develop a research pitch tool targeting non-academic external stakeholders/end users. The “pitching research for engagement and impact” (PR4EI) second-phase pitch augments the original tool, retaining its underlying philosophy. The current paper formally presents the PR4EI framework and illustrates the approach with four paired examples from diverse settings, namely: international finance; business model evolution; auditing; and organisational behaviour.

Keywords: Research Engagement; Research Impact; Pitching Research; External Stakeholders; End Users; Value Proposition

JEL Classification: G00; M00; B40; A20; B00; C00; D00; E00; F00; H00; I00; J00; L00; Q00; R00; Z00

Suggested Citation

Faff, Robert W. and Kastelle, Tim and Axelsen, Micheal and Brosnan, Mark and Michalak, Rebecca and Walsh, Kathleen D., Pitching Research for Engagement and Impact – A Simple Tool and Illustrative Examples (January 30, 2020). Available at SSRN: https://ssrn.com/abstract=3527931 or http://dx.doi.org/10.2139/ssrn.3527931

Robert W. Faff (Contact Author)

Bond University ( email )

Gold Coast, QLD 4229
Australia

University of Queensland ( email )

St Lucia
Brisbane, Queensland 4072
Australia

Tim Kastelle

University of Queensland - Business School ( email )

Brisbane, Queensland 4072
Australia

Micheal Axelsen

University of Queensland ( email )

St Lucia
Brisbane, Queensland 4072
Australia

Mark Brosnan

Bond University ( email )

Gold Coast, QLD 4229
Australia

Rebecca Michalak

affiliation not provided to SSRN

Kathleen D. Walsh

University of Technology Sydney (UTS) ( email )

15 Broadway, Ultimo
PO Box 123
Sydney, NSW 2007
Australia

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