Pitching Research for Engagement and Impact – A Simple Tool and Illustrative Examples

Using Faff’s (2015, 2019) pitching research template as a base (first-phase scholarly pitch), Faff and Kastelle (2016) develop a research pitch tool targeting non-academic external stakeholders/end users. The “pitching research for engagement and impact” (PR4EI) second-phase pitch augments the original tool, retaining its underlying philosophy. The current paper formally presents the PR4EI framework and illustrates the approach with four paired examples from diverse settings, namely: international finance; business model evolution; auditing; and organisational behaviour.

Keywords: Research Engagement; Research Impact; Pitching Research; External Stakeholders; End Users; Value Proposition

JEL Classification: G00; M00; B40; A20; B00; C00; D00; E00; F00; H00; I00; J00; L00; Q00; R00; Z00

Suggested Citation: Suggested Citation

Faff, Robert W. and Kastelle, Tim and Axelsen, Micheal and Brosnan, Mark and Michalak, Rebecca and Walsh, Kathleen D., Pitching Research for Engagement and Impact – A Simple Tool and Illustrative Examples (January 30, 2020). Available at SSRN: https://ssrn.com/abstract=3527931 or http://dx.doi.org/10.2139/ssrn.3527931