Web Appendix for Conjunctionitis: A Call for Clarity in Construct Definitions

22 Pages Posted: 4 Mar 2020

See all articles by Kevin Voss

Kevin Voss

Oklahoma State University

Alex Zablah

University of Tennessee

Sandy Huang

Texas A&M Corpus Christi at RELLIS

Goutam Chakraborty

Oklahoma State University - Stillwater

Date Written: January 29, 2020

Abstract

This is the web appendix for our manuscript forthcoming in the European Journal of Marketing. We demonstrate that constructing definitions using both ‘and’ and ‘or’ increases the ambiguity and vagueness of the construct’s meaning. The most frequently used conjunction is ‘and’ which appeared in 42% of the definitions. A significant percentage (26%) contain the conjunction ‘or’.

Keywords: Construct Definition, Clarity, Vagueness, Ambiguity, Research Methods

JEL Classification: M00, Y50, M19, M29

Suggested Citation

Voss, Kevin and Zablah, Alex and Huang, Sandy and Chakraborty, Goutam, Web Appendix for Conjunctionitis: A Call for Clarity in Construct Definitions (January 29, 2020). Available at SSRN: https://ssrn.com/abstract=3529521 or http://dx.doi.org/10.2139/ssrn.3529521

Kevin Voss (Contact Author)

Oklahoma State University ( email )

United States
4057445106 (Phone)

Alex Zablah

University of Tennessee ( email )

Knoxville, TN
United States

Sandy Huang

Texas A&M Corpus Christi at RELLIS ( email )

6300 Ocean Drive
Corpus Christi, TX 78412
United States

Goutam Chakraborty

Oklahoma State University - Stillwater ( email )

Stillwater, OK 74078-0555
United States

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