Web Appendix for Conjunctionitis: A Call for Clarity in Construct Definitions
22 Pages Posted: 4 Mar 2020
Date Written: January 29, 2020
This is the web appendix for our manuscript forthcoming in the European Journal of Marketing. We demonstrate that constructing definitions using both ‘and’ and ‘or’ increases the ambiguity and vagueness of the construct’s meaning. The most frequently used conjunction is ‘and’ which appeared in 42% of the definitions. A significant percentage (26%) contain the conjunction ‘or’.
Keywords: Construct Definition, Clarity, Vagueness, Ambiguity, Research Methods
JEL Classification: M00, Y50, M19, M29
Suggested Citation: Suggested Citation