Asia's Emergence in Global Beverage Markets: The Rise of Wine

35 Pages Posted: 11 Feb 2020

See all articles by Kym Anderson

Kym Anderson

University of Adelaide - Centre for International Economic Studies (CIES); Centre for Economic Policy Research (CEPR); Australian National University

Date Written: February 2020

Abstract

Asia's alcohol consumption, and its retail expenditure on each of beer, distilled spirits and grape wine, have more than doubled so far this century. In the process, the mix of beverages in Asia's consumption of alcohol has been converging on that of the west as wine's share rises. Since Asia's beverage production has not kept up with its expansion in demand, imports net of exports are increasingly filling the gap – especially for wine. This paper analyses trends in consumption and imports for the region and key Asian countries, and provides projections to 2025 using a new model of global beverage markets.

Keywords: beverage market projections, Changes in beverage tastes, impacts of tax and trade policies, premiumization of alcohol consumption

JEL Classification: F14, F17, L66, Q13

Suggested Citation

Anderson, Kym, Asia's Emergence in Global Beverage Markets: The Rise of Wine (February 2020). CEPR Discussion Paper No. DP14389, Available at SSRN: https://ssrn.com/abstract=3535475

Kym Anderson (Contact Author)

University of Adelaide - Centre for International Economic Studies (CIES) ( email )

School of Economics
Adelaide SA 5005
Australia
+61 8 8313 4712 (Phone)
+61 8 8223 1460 (Fax)

Centre for Economic Policy Research (CEPR)

London
United Kingdom

Australian National University ( email )

Arndt-Corden Dept of Economics
Coombs Building
Canberra, AK ACT 2600
Australia
+61 8 8313 4712 (Phone)

HOME PAGE: http://publicpolicy.anu.edu.au/crawford_people/content/staff/acde/kanderson.php

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