Retrospective Experiential Learning Theory and its Impact on Countering Social Exclusion in Ecotourism
International Journal of Management, Technology, and Social Sciences (IJMTS), 5(1), 18-23 (2020),. ISSN : 2581-6012.
5 Pages Posted: 13 Mar 2020 Last revised: 20 May 2020
Date Written: February 10, 2020
Retrospective Experiential Learning (REL) is an instrument for regularising and normalising the guiding experience of the guides. Ultimately it results in routinising the very rare excellent service that happened earlier. In this paper, the Retrospective Experiential Learning test is carried out at Thenmala and PTR concerning Client Associations Management. Guides have been asked to reminisce their good experiences in connection with tourism services. REL has contributed towards enhanced service quality. The empirical study shows that REL can produce results. It has been found that concentrated REL strategy is not applicable to the two destinations. Here, the tourists who are assessed in connection with implementing new ideas told that they would prefer intuitive, imaginative, creative, participative, and idea generating environment to enjoy eco-tourism with local tourist guides rather than a rigid bureaucratic environment. The paper focuses on the impact of REL on service quality in ecotourism sector. The discussions are directed towards improving service quality and its impact on social exclusion.
Keywords: REL, Customer satisfaction, Service quality, Local guides, PTR, Thenmala
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