Understanding Cultural Differences: A Case Study of Chinese Culture

15 Pages Posted: 24 Mar 2020

See all articles by Ousanee Sawagvudcharee

Ousanee Sawagvudcharee

Center for Creating Coherent Change and Knowledge

Maurice Yolles

John Moores University - Centre for the Creation of Coherent Change and Knowledge (C4K)

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Date Written: October 1, 2019

Abstract

This paper aims to focus on differentiations of culture. Most cultural notions are stemmed from the concept work of Hofstede. They all begin with a classification of culture throughout the creation of an ontology that distinguishes relatable levels of reality. One illustration will be highlighted as a case study of Chinese culture because China continues improving with its process of globalisation. Then, it finds itself straddling different national cultures that can lead to a problem of cross-cultural communication. This can cause a problem of miscommunication and misunderstanding which arises because people in different cultures often understand complex messages differently. Hence, a level theory of Hofstede was to act as a basic for the evaluation not only of national culture, but also of corporate culture. However, these level theories are not a very dynamic representation of culture and its manifestations that impoverishes the way that phenomenal manifestations of culture can be explained. On the other hand an alternative approach was adopted by Schwartz that did not talk ontology at all, it has been demonstrated that there is some relationship between the outcomes of the Hofstede and Schwartz results. A new ontology is also provided that is distinct from Hofstedeā€™s level theory, and derives from the paradigm of knowledge cybernetics by Yolles since 2006. This enables both the outcomes from Hofstede and Schwartz to be identified, and provides a new way of directly comparing different cultural mapping theories.

Keywords: Culture, Cross-Cultural Communication, Corporate Culture, Knowledge Cybernetic

JEL Classification: M1

Suggested Citation

Sawagvudcharee, Ousanee and Yolles, Maurice, Understanding Cultural Differences: A Case Study of Chinese Culture (October 1, 2019). Available at SSRN: https://ssrn.com/abstract=3545095

Ousanee Sawagvudcharee (Contact Author)

Center for Creating Coherent Change and Knowledge ( email )

Liverpool John Moores University
Liverpool, Liverpool
United Kingdom

Maurice Yolles

John Moores University - Centre for the Creation of Coherent Change and Knowledge (C4K) ( email )

Liverpool John Moores University
Liverpool
United Kingdom

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