Cultural Tourists and the Sources of Information

Ekonomska misao i praksa 28(2), pp. 553-552, 2020

20 Pages Posted: 26 Mar 2020

See all articles by PhD Deša Karamehmedović

PhD Deša Karamehmedović

Herzegovina University, Faculty of Social Sciences Dr Milenko Brkić; University of Herzegovina - Faculty of Social Sciences

Date Written: April 1, 2019

Abstract

The development of new technologies has rapidly changed the way of communicating, especially in this century. The virtual world brings a lot of advantages to all stakeholders in tourism. The purpose of the study was to identify the main sources of information for cultural tourists visiting Dubrovnik in the postseason, “before” visiting and once when they were at the destination. The empirical research was carried out in September and October 2015 in Dubrovnik. Survey data was collected from 211 visitors. The results show Internet as a dominant source of information. Contribution of this paper can be found in the ‘niche approach’ to the research reflected in connecting the target group (cultural tourists) with the sources of information. The results can be used in the destination marketing. The virtual environment offers huge opportunities to the marketers, especially in the process of communication when they can have feedback from the customers very quickly. It is crucial because two main factors of the quality of the modern destination product are quality of all its segments (items and people), and quality of the communication.

Keywords: The Sources of Information, Internet, Cultural/Heritage Tourists, Target Market, Dubrovnik

JEL Classification: Z10, Z30, Z33

Suggested Citation

Karamehmedović, PhD Deša and Karamehmedović, PhD Deša, Cultural Tourists and the Sources of Information (April 1, 2019). Ekonomska misao i praksa 28(2), pp. 553-552, 2020, Available at SSRN: https://ssrn.com/abstract=3546961

PhD Deša Karamehmedović (Contact Author)

University of Herzegovina - Faculty of Social Sciences ( email )

Bosnia and Herzegovina

Herzegovina University, Faculty of Social Sciences Dr Milenko Brkić ( email )

Bleiburških žrtava 100
Mostar
Bosnia and Herzegovina

HOME PAGE: http://hercegovina.edu.ba/hr/?cat=26

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