The Overcooked Concept of Competitive Advantage

5 Pages Posted: 27 Mar 2020

See all articles by John Dawes

John Dawes

University of South Australia - Ehrenberg-Bass Institute

Date Written: March 3, 2020

Abstract

The concept of competitive advantage is argued to be not very useful to managers. At best it is an aspirational goal. Books that claim to present a route to competitive advantage give false hope – multiple competing firms in an industry cannot (each) realistically set out to build a competitive advantage.

Keywords: Competitive Advantage, Competitive Strategy, Planning

JEL Classification: M10, M31

Suggested Citation

Dawes, John, The Overcooked Concept of Competitive Advantage (March 3, 2020). Available at SSRN: https://ssrn.com/abstract=3547746 or http://dx.doi.org/10.2139/ssrn.3547746

John Dawes (Contact Author)

University of South Australia - Ehrenberg-Bass Institute ( email )

GPO Box 2471
Adelaide, 5001
Australia

HOME PAGE: http://www.johndawes.info

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
50
Abstract Views
214
PlumX Metrics