The Overcooked Concept of Competitive Advantage
5 Pages Posted: 27 Mar 2020
Date Written: March 3, 2020
The concept of competitive advantage is argued to be not very useful to managers. At best it is an aspirational goal. Books that claim to present a route to competitive advantage give false hope – multiple competing firms in an industry cannot (each) realistically set out to build a competitive advantage.
Keywords: Competitive Advantage, Competitive Strategy, Planning
JEL Classification: M10, M31
Suggested Citation: Suggested Citation