Teaching the Bloomberg Financial Information System Using Online Videos: An Action Research Study
43 Pages Posted: 11 Mar 2020
Date Written: March 10, 2020
This paper discusses an Action Research approach to the teaching of the Bloomberg financial information system, within a Master’s level Portfolio Management module for accounting and finance students. Bloomberg was used to help deliver a ‘fantasy fund manager’ investment simulation which aims to teach macroeconomic forecasting, portfolio analytics and employability skills. I discuss the challenges and benefits of teaching Bloomberg using online videos, and how successive cycles of action research were used to improve the module and promote deep learning. This resulted in better delivery of the intended learning outcomes: survey evidence showed that students were achieving deeper learning as they engaged with the online videos, and the group coursework reports showed an increase in higher-order learning, with students using Bloomberg for themselves in creative and unexpected ways. I draw lessons about creating online videos in the teaching of accounting information systems, especially where teaching resources are constrained.
Keywords: Bloomberg, action research, asynchronous video, active learning, simulation
JEL Classification: A22, A23, G11, G23
Suggested Citation: Suggested Citation