Effects of Health Information and Generic Advertising on U.S. Meat Demand

11 Pages Posted: 25 Mar 2020

See all articles by Henry W. Kinnucan

Henry W. Kinnucan

Auburn University

Hui Xiao

Auburn University

Chung‐Jen Hsia

affiliation not provided to SSRN

John D. Jackson

University of Nottingham - School of Law

Date Written: February 1997

Abstract

The dominant pattern in U.S. meat consumption over the past two decades has been a steady increase in per capita poultry consumption, largely at the expense of beef consumption. Our findings suggest that the major factor governing this pattern is structural change. Specifically, health information or trend was found to be significant in each of the four equations estimated in the Rotterdam system. Moreover, the health‐information elasticities in general are larger in absolute value than price elasticities, which suggests that small percentage changes in health information have larger impacts on meat consumption than equivalently small percentage changes in relative prices. The estimated effects of generic advertising, in contrast, were found to be modest and fragile.

Keywords: generic advertising, health information, meat demand, structural change, D120, M370, Q110

Suggested Citation

Kinnucan, Henry W. and Xiao, Hui and Hsia, Chung‐Jen and Jackson, John D., Effects of Health Information and Generic Advertising on U.S. Meat Demand (February 1997). American Journal of Agricultural Economics, Vol. 79, Issue 1, pp. 13-23, 1997, Available at SSRN: https://ssrn.com/abstract=3560470 or http://dx.doi.org/10.2307/1243939

Henry W. Kinnucan (Contact Author)

Auburn University ( email )

415 West Magnolia Avenue
Auburn, AL 36849
United States

Hui Xiao

Auburn University

415 West Magnolia Avenue
Auburn, AL 36849
United States

Chung‐Jen Hsia

affiliation not provided to SSRN

No Address Available

John D. Jackson

University of Nottingham - School of Law ( email )

Law and Social Science Building
University Park
Nottingham, NG7 1BB
United Kingdom

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