How Digital Platform Enables Social Governance: Containing COVID-19 in China
38 Pages Posted: 27 Mar 2020 Last revised: 20 Oct 2021
Date Written: March 20, 2020
We developed a new platform governance model which better enables the digital platforms to participate in the social governance. During the COVID-19 pandemic, it is optimal that citizens voluntarily and simultaneously comply with and help spread government’s initiative to isolate the virus, such as maintaining social distancing, staying at home, paying attention to personal hygiene, among others. Therefore, we-governance, characterized by citizens as government partners in group decision making and especially policy implementation via online social media platforms, becomes much more important than that in normal days. Using a unique database of government accounts from a large online short-video platform in mainland China, we show that the level of we-governance negatively predicts the intensity of COVID-19 transmission in Chinese cities. Overall, the joint response of governments and the public through online digital platforms can help solve the social issues better.
Keywords: We-governance, Platform Governance, Social Governance, Social Media, COVID-19
JEL Classification: H1, I1
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