Short Essays on Business Strategy and Management

11 Pages Posted: 20 Apr 2020

See all articles by Abdul Aqil Abdul Rashid

Abdul Aqil Abdul Rashid

Management And Science University (MSU)

Mohd Sedek Jantan

UOB Kay Hian Wealth Advisors; Faculty of Economic and Administration, Universiti Malaya ; MSU-UOBKHWA Financial Innovation Centre

Adha Faiq Azam Fairuz

Management and Science University (MSU)

Nurul Anis Abdul Halim

Management and Science University

Date Written: March 8, 2020

Abstract

This essays on business strategy and management consist of three articles based on sustainability business concept. The article introduces the idea of environmental, social and corporate governance (ESG) framework to address the societal problem; zebra business concept and gamification approach for sustainable employee engagement.

Keywords: Business Model, Start-up, SDGs, Gig Economy, Sustainable

JEL Classification: M130, M140

Suggested Citation

Abdul Rashid, Abdul Aqil and Jantan, Mohd Sedek and Azam Fairuz, Adha Faiq and Abdul Halim, Nurul Anis, Short Essays on Business Strategy and Management (March 8, 2020). Available at SSRN: https://ssrn.com/abstract=3562071 or http://dx.doi.org/10.2139/ssrn.3562071

Abdul Aqil Abdul Rashid

Management And Science University (MSU) ( email )

17-G, Block A
Jalan Equestrian 13/52
Seksyen 13, 40100
Malaysia
0146639681 (Phone)

Mohd Sedek Jantan (Contact Author)

UOB Kay Hian Wealth Advisors ( email )

b-8-3a, block b west,
menara pj 8, jalan barat,
petaling jaya, 46050
Malaysia

Faculty of Economic and Administration, Universiti Malaya ( email )

0166669751 (Phone)

MSU-UOBKHWA Financial Innovation Centre ( email )

17-G, Block A
Jalan Equestrian 13/52
Seksyen 13, 40100
Malaysia

Adha Faiq Azam Fairuz

Management and Science University (MSU) ( email )

17-G, Block A
Jalan Equestrian 13/52
Seksyen 13, Selangor 40100 Shah
Malaysia
01111077305 (Phone)

Nurul Anis Abdul Halim

Management and Science University ( email )

17-G, Block A
Jalan Equestrian 13/52
Seksyen 13, Selangor 40100 Shah
Malaysia
0172019297 (Phone)

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