DrishtiGyan - Proposed Design on Gaze based Content Evaluation

4 Pages Posted: 3 Apr 2020

See all articles by Priya R. L.

Priya R. L.

University of Mumbai - Vivekanand Education Society's Institute of Technology (VESIT)

Faizanshah Ansari

University of Mumbai - Vivekanand Education Society's Institute of Technology (VESIT)

P.V. Seshadri

University of Mumbai - Vivekanand Education Society's Institute of Technology (VESIT)

Ketaki Buwa

University of Mumbai - Vivekanand Education Society's Institute of Technology (VESIT)

Vidya Bhagnani

University of Mumbai - Vivekanand Education Society's Institute of Technology (VESIT)

Date Written: April 8, 2020

Abstract

Real-time digitalisation helps digital marketers improve reader experience of the article. The need for realtime digital text content is increasing at a faster rate. The writer and the reader of the text articles play a major role in content digitalisation. In order to improve the quality of text being generated it is important that the writer gets genuine feedback of his creation. The proposed model uses gaze tracking and emotion detection of the reader to understand how appealing the writing of the article is. The text article is rated based on the reader’s experience and the overall result is given back to the writer as feedback.

Keywords: Digitalisation, Gaze Tracking, Emotion detection, WebGazer, Heatmaps

Suggested Citation

R. L., Priya and Ansari, Faizanshah and Seshadri, P.V. and Buwa, Ketaki and Bhagnani, Vidya, DrishtiGyan - Proposed Design on Gaze based Content Evaluation (April 8, 2020). Proceedings of the 3rd International Conference on Advances in Science & Technology (ICAST) 2020, Available at SSRN: https://ssrn.com/abstract=3565475 or http://dx.doi.org/10.2139/ssrn.3565475

Priya R. L.

University of Mumbai - Vivekanand Education Society's Institute of Technology (VESIT) ( email )

India

Faizanshah Ansari (Contact Author)

University of Mumbai - Vivekanand Education Society's Institute of Technology (VESIT) ( email )

India

P.V. Seshadri

University of Mumbai - Vivekanand Education Society's Institute of Technology (VESIT) ( email )

India

Ketaki Buwa

University of Mumbai - Vivekanand Education Society's Institute of Technology (VESIT) ( email )

India

Vidya Bhagnani

University of Mumbai - Vivekanand Education Society's Institute of Technology (VESIT) ( email )

India

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