Moral Judgment behind Prosocial Value Endorsing Online Crowdlending Behavior: Consequentialism vs. Deontology

Proceedings of the Third Workshop on Multidisciplinary and Its Applications, WMA-3, 11-14 December 2019, Medan, Indonesia (2019)

8 Pages Posted: 27 Apr 2020

See all articles by Sheila Putri Fajrianti

Sheila Putri Fajrianti

Bina Nusantara University (Binus) - Psychology Department

Juneman Abraham

Bina Nusantara University (Binus) - Psychology Department

Date Written: 2019

Abstract

This study aimed at investigating the role of consequentialist and deontological moral judgment in predicting online prosocial value endorsing crowdlending behavior. Using multiple linear regression on 198 participants (93 males, 105 females; mean of age = 30.56 years old, standard deviation of age = 6.06 years), it is found that consequentialism (β = 0.456, p < 0.01) and deontology (β = 0.149, p < 0.01) can predict prosocial value.

Keywords: Online Prosocial Behavior, Crowdlending, Moral Judgment, Value, Consequentialism, Deontology

Suggested Citation

Fajrianti, Sheila Putri and Abraham, Juneman, Moral Judgment behind Prosocial Value Endorsing Online Crowdlending Behavior: Consequentialism vs. Deontology (2019). Proceedings of the Third Workshop on Multidisciplinary and Its Applications, WMA-3, 11-14 December 2019, Medan, Indonesia (2019), Available at SSRN: https://ssrn.com/abstract=3565583

Sheila Putri Fajrianti

Bina Nusantara University (Binus) - Psychology Department ( email )

Jl. K. H. Syahdan No. 9
Kemanggisan / Palmerah
Jakarta Barat, 11480
Indonesia

Juneman Abraham (Contact Author)

Bina Nusantara University (Binus) - Psychology Department ( email )

Jl. K. H. Syahdan No. 9
Kemanggisan / Palmerah
Jakarta Barat, 11480
Indonesia
+62215345830 (Phone)

HOME PAGE: http://about.me/juneman

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