Beyond Mobilisation at McDonald’s: Towards Networked Organising

Wood AJ (2020) Beyond mobilisation at McDonald’s: Towards Networked Organising. Capital and Class.

8 Pages Posted: 29 Apr 2020

See all articles by Alex Wood

Alex Wood

Oxford Internet Institute; University of Oxford; University of Bristol

Date Written: March 4, 2020

Abstract

This article uses McAlevey’s mobilising/organising dichotomy to analyse the recent McDonald’s mobilisation in the United Kingdom. It argues that this movement has had some impressive successes but building on these requires greater organising activities. However, conventional union organising techniques are unlikely to be successful in hospitality. Instead, the approach of another low-wage worker movement OUR Walmart demonstrates how social media can be used not only to benefit mobilising activities but to enable organising beyond the workplace.

Keywords: Fight for $15, MacDonald’s, mobilisation, organising, OUR Walmart, protest, social media, union renewal

Suggested Citation

Wood, Alex and Wood, Alex, Beyond Mobilisation at McDonald’s: Towards Networked Organising (March 4, 2020). Wood AJ (2020) Beyond mobilisation at McDonald’s: Towards Networked Organising. Capital and Class. , Available at SSRN: https://ssrn.com/abstract=3568549

Alex Wood (Contact Author)

Oxford Internet Institute ( email )

1 St. Giles
University of Oxford
Oxford OX1 3PG Oxfordshire, Oxfordshire OX1 3JS
United Kingdom

University of Oxford

Mansfield Road
Oxford, Oxfordshire OX1 4AU
United Kingdom

University of Bristol ( email )

36 Tyndall's Park Road
Bristol, Avon BS8 1TB
United Kingdom

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