Corporate Strategy and Strategic Positioning in the Age of Digitization

Gleißner, W. (2020): Corporate Strategy and Strategic Positioning in the Age of Digitization, in: Controller Magazin, No. 1 (January/February 2020), S. 4-11

4 Pages Posted: 30 Apr 2020

See all articles by Werner Gleißner

Werner Gleißner

Dresden University of Technology - Faculty of Economics and Business Management

Date Written: April 6, 2020

Abstract

Hardly any company can keep its strategy unchanged in the face of the various challenges brought on by the increasing digitization of the economy and society – with all its opportunities and risks. The success of a company depends in large part on the corporate strategy, which constitutes a guideline for all activities and should regularly be adapted to changes in the environment.

Suggested Citation

Gleißner, Werner, Corporate Strategy and Strategic Positioning in the Age of Digitization (April 6, 2020). Gleißner, W. (2020): Corporate Strategy and Strategic Positioning in the Age of Digitization, in: Controller Magazin, No. 1 (January/February 2020), S. 4-11, Available at SSRN: https://ssrn.com/abstract=3569439

Werner Gleißner (Contact Author)

Dresden University of Technology - Faculty of Economics and Business Management ( email )

Mommsenstrasse 13
Dresden, D-01062
Germany

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