Corporate Strategy and Strategic Positioning in the Age of Digitization

Gleißner, W. (2020): Corporate Strategy and Strategic Positioning in the Age of Digitization, in: Controller Magazin, No. 1 (January/February 2020), S. 4-11

4 Pages Posted: 30 Apr 2020

Date Written: April 6, 2020

Abstract

Hardly any company can keep its strategy unchanged in the face of the various challenges brought on by the increasing digitization of the economy and society – with all its opportunities and risks. The success of a company depends in large part on the corporate strategy, which constitutes a guideline for all activities and should regularly be adapted to changes in the environment.

Suggested Citation

Gleißner, Werner, Corporate Strategy and Strategic Positioning in the Age of Digitization (April 6, 2020). Gleißner, W. (2020): Corporate Strategy and Strategic Positioning in the Age of Digitization, in: Controller Magazin, No. 1 (January/February 2020), S. 4-11, Available at SSRN: https://ssrn.com/abstract=3569439

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
25
Abstract Views
97
PlumX Metrics