Corporate Strategy and Strategic Positioning in the Age of Digitization
Gleißner, W. (2020): Corporate Strategy and Strategic Positioning in the Age of Digitization, in: Controller Magazin, No. 1 (January/February 2020), S. 4-11
4 Pages Posted: 30 Apr 2020
Date Written: April 6, 2020
Hardly any company can keep its strategy unchanged in the face of the various challenges brought on by the increasing digitization of the economy and society – with all its opportunities and risks. The success of a company depends in large part on the corporate strategy, which constitutes a guideline for all activities and should regularly be adapted to changes in the environment.
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