On the Use of Honesty Priming Tasks to Mitigate Hypothetical Bias in Choice Experiments

19 Pages Posted: 15 Apr 2020

See all articles by Tiziana de-Magistris

Tiziana de-Magistris

affiliation not provided to SSRN

Azucena Gracia

affiliation not provided to SSRN

Rodolfo M. Nayga Jr.

University of Arkansas

Date Written: October 2013

Abstract

We test whether the use of an honesty priming task can help mitigate hypothetical bias in stated preference choice experiments (CE). Using a between‐sample design, we conducted hypothetical and non‐hypothetical choice experiments with seven treatments. Our results suggest that marginal willingness to pay estimates from hypothetical CE with an honesty priming task are not significantly different from marginal valuations from non‐hypothetical CE. Values from both of these treatments are lower than those from three other hypothetical treatments, while values from the three non‐hypothetical treatments are not significantly different from each other.

Keywords: honesty priming, hypothetical bias, willingness to pay

Suggested Citation

de-Magistris, Tiziana and Gracia, Azucena and Nayga Jr., Rodolfo M., On the Use of Honesty Priming Tasks to Mitigate Hypothetical Bias in Choice Experiments (October 2013). American Journal of Agricultural Economics, Vol. 95, Issue 5, pp. 1136-1154, 2013, Available at SSRN: https://ssrn.com/abstract=3573671 or http://dx.doi.org/10.1093/ajae/aat052

Tiziana De-Magistris (Contact Author)

affiliation not provided to SSRN

No Address Available

Azucena Gracia

affiliation not provided to SSRN

No Address Available

Rodolfo M. Nayga Jr.

University of Arkansas

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