A Research Note on 'Media Sentiment on Stakeholder Issues and Daily Abnormal Returns during COVID-19: Early Evidence from 2020 Q1 in the US'

14 Pages Posted: 14 Apr 2020 Last revised: 20 Apr 2020

See all articles by Victor Zitian Chen

Victor Zitian Chen

University of North Carolina (UNC) at Charlotte - The Belk College of Business Administration

Date Written: April 10, 2020

Abstract

How does the stock market react to the media coverage about a firm’s efforts in addressing non-financial stakeholder claims during COVID-19 pandemic? Focusing on daily data in the first quarter of 2020, I have examined the relationship between daily abnormal returns (AR) of US listed companies and independent media sentiment on a firm’s issues related to customers, employees, community, and the environment. Merging Compustat security daily data and TruValue Labs daily sentiment data, I constructed a panel data of 313,049 firm-day observations, representing 5,133 listed firms in the US. I first measured sentiment for each stakeholder’s issues as four dummies: no news, negative sentiment, neutral sentiment, and positive sentiment. Random-effect panel regressions report that, compared to no news or neutral sentiment, negative and positive sentiment on customer issues may result in an additional daily AR of 13.207 p.p. (p<0.001) and 14.316 p.p. (p<0.001) respectively. On employee issues, negative sentiment would result in a lower daily AR by 6.394 p.p. (p<0.05), compared to no news, neutral or positive sentiment – the three of which appear to have no statistically significantly different effects on daily AR. On community issues, whether there is news or whether the news was in a negative, neutral, or positive sentiment would not have statistically significantly different effects on AR. On environment issues, positive and negative sentiment would cause a lower daily AR by 8.724 p.p. (p<0.01) and 7.539 p.p. (p<0.01) respectively, compared to no news or neutral sentiment. Finally, I measured sentiment as a continuous value between -1 (most negative) and 1 (most positive), and found that only employee sentiment has statistically significant linear effects on AR. Daily AR would increase by 7.325 p.p. (p<0.1) and 9.277 p.p. (p<0.05) respectively if the sentiment on employee issues increased by 1, under the assumptions of “no news is missing information” and “no news is neutral news”.

Keywords: Novel coronavirus, COVID-19, Pandemic, Abnormal returns, Stakeholders, Media sentiment

JEL Classification: G01, I15

Suggested Citation

Chen, Victor Zitian, A Research Note on 'Media Sentiment on Stakeholder Issues and Daily Abnormal Returns during COVID-19: Early Evidence from 2020 Q1 in the US' (April 10, 2020). Available at SSRN: https://ssrn.com/abstract=3575014 or http://dx.doi.org/10.2139/ssrn.3575014

Victor Zitian Chen (Contact Author)

University of North Carolina (UNC) at Charlotte - The Belk College of Business Administration ( email )

9201 University City Boulevard
Charlotte, NC 28223-0001
United States

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