The Importance of Communication in Business Management

Radovic Markovic, M., & Salamzadeh, A. (2018). The Importance of Communication in Business Management, The 7th International Scientific Conference on Employment, Education and Entrepreneurship, Belgrade, Serbia.

18 Pages Posted: 12 May 2020

See all articles by Mirjana Radovic Markovic

Mirjana Radovic Markovic

Institute of Economic Sciences Belgrade

Aidin Salamzadeh

University of Tehran - Faculty of Management

Date Written: 2018

Abstract

Communication, as a management function is the process of creating, communicating and interpreting ideas, facts, opinions and feelings about work performance, organisational effectiveness and efficiency as well as goals attainment in organisation. A manager must be an effective communicator and no organization can succeed or progress, build up reputation without effective communication skills. Poor communication system may result in mismanagement and bad business results. Our aim was in this paper to show that the success of any business lies in effective communication and that the effective communication is essential for the survival and progress of a business concern. We also pointed out that communication skills need to be developed on an ongoing basis and especially in a turbulent business environment.

Keywords: Communication, manager, organization, business environment, communication system model

Suggested Citation

Radovic Markovic, Mirjana and Salamzadeh, Aidin, The Importance of Communication in Business Management (2018). Radovic Markovic, M., & Salamzadeh, A. (2018). The Importance of Communication in Business Management, The 7th International Scientific Conference on Employment, Education and Entrepreneurship, Belgrade, Serbia., Available at SSRN: https://ssrn.com/abstract=3578378

Mirjana Radovic Markovic

Institute of Economic Sciences Belgrade ( email )

Zmaj Jovina 12, 11000 Beograd
Belgrade, 11000
Republic of Serbia

Aidin Salamzadeh (Contact Author)

University of Tehran - Faculty of Management ( email )

Tehran
Iran

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