(Re)Defining Gamification: A Process Approach

Persuasive 2014, LNCS 8462, pp. 266-272

6 Pages Posted: 12 May 2020

See all articles by Kevin Werbach

Kevin Werbach

University of Pennsylvania, The Wharton School, Legal Studies & Business Ethics Department

Date Written: 2014

Abstract

Gamification is a growing phenomenon of interest to both practitioners and researchers. There remains, however, uncertainty about the contours of the field. Defining gamification as “the process of making activities more game-like” focuses on the crucial space between the components that make up games and the holistic experience of gamefulness. It better fits real-world examples and connects gamification with the literature on persuasive design.

Keywords: gamification

Suggested Citation

Werbach, Kevin, (Re)Defining Gamification: A Process Approach (2014). Persuasive 2014, LNCS 8462, pp. 266-272 , Available at SSRN: https://ssrn.com/abstract=3578584

Kevin Werbach (Contact Author)

University of Pennsylvania, The Wharton School, Legal Studies & Business Ethics Department ( email )

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