Overtourism: A Revenue Management Perspective

Forthcoming in Journal of Revenue and Pricing Management. DOI:10.1057/s41272-020-00241-7

10 Pages Posted: 13 May 2020

See all articles by Hugues Seraphin

Hugues Seraphin

University of Winchester

Stanislav Hristov Ivanov

Zangador; Zangador Research institute; Varna University of Management (VUM)

Date Written: April 1, 2020

Abstract

This study is focusing on the origin of overtourism. It presents revenue management as one of the main reasons about the origin of overtourism; it argues that overtourism is the consequence of the failure of destinations’ revenue management strategy, because the global tourism market is currently offering too low prices at every stage of the tourist journey.

Keywords: overtourism, revenue management, destination management

Suggested Citation

Seraphin, Hugues and Ivanov, Stanislav Hristov and Ivanov, Stanislav Hristov, Overtourism: A Revenue Management Perspective (April 1, 2020). Forthcoming in Journal of Revenue and Pricing Management. DOI:10.1057/s41272-020-00241-7, Available at SSRN: https://ssrn.com/abstract=3579468

Hugues Seraphin

University of Winchester ( email )

West Hill
Hampshire
Winchester, SO22 4NR
United Kingdom

Stanislav Hristov Ivanov (Contact Author)

Zangador Research institute

Varna, 9010
Bulgaria

HOME PAGE: http://www.zangador.institute/

Zangador ( email )

Varna, 9010
Bulgaria

HOME PAGE: http://www.zangador.eu

Varna University of Management (VUM) ( email )

13 Oborishte Street
Varna, 9000
Bulgaria
+359 898 680713 (Phone)

HOME PAGE: http://www.vumk.eu

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