Financing Micro-entrepreneurship in Online Crowdfunding Markets: Local Preference versus Information Frictions

42 Pages Posted: 7 Aug 2020 Last revised: 4 Sep 2020

See all articles by Jian Ni

Jian Ni

Johns Hopkins University - Carey Business School

Yi Xin

California Institute of Technology

Date Written: April 2020

Abstract

Online crowdfunding platforms enable entrepreneurs and investors to interact with fewer geographic constraints and have become an important financing alternative for (micro-)entrepreneurship. However, local preference and information frictions could lead investors to overly focus on local projects, even when the non-local options are equally (if not more) attractive. This paper investigates the existence of local biases and the channels through which they are induced in crowdfunding marketplaces. We present empirical evidence consistent with strong local biases among investors. We also quantify the importance of information asymmetry and preference toward local projects on inducing local biases, and find that information asymmetry accounts for two-thirds of the total effect. Our results suggest that providing information about the projects through marketing might be a more efficient way to raise funds for micro-entrepreneurship as it mitigates non-local investors' informational disadvantages.

Keywords: Crowdfunding, Local Bias, Information Provision, (Micro-)entrepreneurship

JEL Classification: L26, M13, D83

Suggested Citation

Ni, Jian and Xin, Yi, Financing Micro-entrepreneurship in Online Crowdfunding Markets: Local Preference versus Information Frictions (April 2020). Johns Hopkins Carey Business School Research Paper No. 20-09, Available at SSRN: https://ssrn.com/abstract=3580585 or http://dx.doi.org/10.2139/ssrn.3580585

Jian Ni (Contact Author)

Johns Hopkins University - Carey Business School ( email )

100 International Drive
Baltimore, MD 21202
United States

HOME PAGE: http://https://sites.google.com/site/jiannicmu/

Yi Xin

California Institute of Technology ( email )

Pasadena, CA 91125
United States

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