Does the Repeat Tourist Spend More Than the First Time? A Contribution to the Literature

Revista Hospitalidade, 16(3), 118-133, August 2019

16 Pages Posted: 15 May 2020

See all articles by Jean Tavares

Jean Tavares

Pontifical Catholic University of Minas Gerais

Stanislav Hristov Ivanov

Zangador; Zangador Research institute; Varna University of Management (VUM)

Cihan Cobanoglu

affiliation not provided to SSRN

Date Written: 2019

Abstract

There isn't a consensus about the impact of a first time or a repeat tourist on local economy since that the findings of studies comparing the amount of money spent by the two categories of tourists are inconclusive. We interviewed 500 people who went to any tourist destination more than once through a virtual platform in Brazil. This article uses Principal Component Analysis to analyze this issue. The results identified four types of repeat tourists, who tend to spend less than first-time tourists, but who may influence people to visit the destination due to their high degree of satisfaction. A recommendation for future research would be to use the Confirmatory Factor Analysis (CFA) to confirm the measurement model after conducting Exploratory Factor Analysis (EFA).

Keywords: Impact, Spending, Repeater Tourist, First-Time Tourist, Principal Component Analysis

Suggested Citation

Tavares, Jean and Ivanov, Stanislav Hristov and Ivanov, Stanislav Hristov and Cobanoglu, Cihan, Does the Repeat Tourist Spend More Than the First Time? A Contribution to the Literature (2019). Revista Hospitalidade, 16(3), 118-133, August 2019, Available at SSRN: https://ssrn.com/abstract=3581066

Jean Tavares

Pontifical Catholic University of Minas Gerais ( email )

Av. Dom José Gaspar, 500
Belo Horizonte, Minas Gerais 30535-901
Brazil

Stanislav Hristov Ivanov (Contact Author)

Zangador ( email )

Varna, 9010
Bulgaria

HOME PAGE: http://www.zangador.eu

Zangador Research institute

Varna, 9010
Bulgaria

HOME PAGE: http://www.zangador.institute/

Varna University of Management (VUM) ( email )

13 Oborishte Street
Varna, 9000
Bulgaria
+359 898 680713 (Phone)

HOME PAGE: http://www.vumk.eu

Cihan Cobanoglu

affiliation not provided to SSRN

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
10
Abstract Views
182
PlumX Metrics