Does the Repeat Tourist Spend More Than the First Time? A Contribution to the Literature

There isn't a consensus about the impact of a first time or a repeat tourist on local economy since that the findings of studies comparing the amount of money spent by the two categories of tourists are inconclusive. We interviewed 500 people who went to any tourist destination more than once through a virtual platform in Brazil. This article uses Principal Component Analysis to analyze this issue. The results identified four types of repeat tourists, who tend to spend less than first-time tourists, but who may influence people to visit the destination due to their high degree of satisfaction. A recommendation for future research would be to use the Confirmatory Factor Analysis (CFA) to confirm the measurement model after conducting Exploratory Factor Analysis (EFA).

Keywords: Impact, Spending, Repeater Tourist, First-Time Tourist, Principal Component Analysis

Suggested Citation: Suggested Citation

Tavares, Jean and Ivanov, Stanislav Hristov and Ivanov, Stanislav Hristov and Cobanoglu, Cihan, Does the Repeat Tourist Spend More Than the First Time? A Contribution to the Literature (2019). Revista Hospitalidade, 16(3), 118-133, August 2019, Available at SSRN: https://ssrn.com/abstract=3581066