Transactions Powered by Intellectual Assets a Decision-Maker's Perspective
les Nouvelles - Journal of the Licensing Executives Society, Volume LV No. 2, June 2020
6 Pages Posted: 29 Jun 2020
Date Written: April 22, 2020
Decision makers in technology companies who embark on a high-growth strategy for their company will likely engage in one or more of the following five strategic transaction types to optimize shareholder value: alliances, licensing, spin-offs, acquisitions and divestments.
Full utilization of key intellectual assets (technology, brand and operational excellence) as core drivers for strategic transactions ensures best results when executed properly. The common success enabler for any intellectual asset is the human factor. Technology intellectual property based on patents and trademarks needs to be enabled with team know how. Brand intellectual property based on trademarks needs to be enabled with customer mindshare. Operational excellence intellectual property based on operational systems needs to be enabled with implementation skills.
Moreover, in order to make strategic transactions successful, decision makers need to implement a continuous management process throughout all transaction phases. Solid preparation during the initial development phase and the proper management of the final implementation phase after a deal has been signed secure the ultimate value of a transaction.
Keywords: intellectual assets, technology, share holder value, alliances, licensing, spin-offs, acquisitions, divestments
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