How to Market and License Your Technology
les Nouvelles, 2020
4 Pages Posted: 29 Jun 2020
Date Written: April 22, 2020
Best practices and expert insights from social media are combined to shed more light on the needs of licensees or buyers to improve technology offers and the marketing approaches of licensors and sellers to foster technology transfer.
Keywords: Market and license technology, technology, social media, licensees or buyers, technology transfer
Suggested Citation: Suggested Citation
Bereuter, Thomas and July, Bastian and Quinn, Gene, How to Market and License Your Technology (April 22, 2020). les Nouvelles, 2020, Available at SSRN: https://ssrn.com/abstract=3583068 or http://dx.doi.org/10.2139/ssrn.3583068
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