How to Market and License Your Technology

les Nouvelles, 2020

4 Pages Posted: 29 Jun 2020

See all articles by Thomas Bereuter

Thomas Bereuter

European Patent Office

Bastian July

affiliation not provided to SSRN

Gene Quinn

affiliation not provided to SSRN

Date Written: April 22, 2020

Abstract

Best practices and expert insights from social media are combined to shed more light on the needs of licensees or buyers to improve technology offers and the marketing approaches of licensors and sellers to foster technology transfer.

Keywords: Market and license technology, technology, social media, licensees or buyers, technology transfer

Suggested Citation

Bereuter, Thomas and July, Bastian and Quinn, Gene, How to Market and License Your Technology (April 22, 2020). les Nouvelles, 2020, Available at SSRN: https://ssrn.com/abstract=3583068 or http://dx.doi.org/10.2139/ssrn.3583068

Thomas Bereuter (Contact Author)

European Patent Office ( email )

Bob-van- Benthem-Platz 1
Munich, DE 80538
Germany

Bastian July

affiliation not provided to SSRN

Gene Quinn

affiliation not provided to SSRN

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
46
Abstract Views
422
PlumX Metrics