Valuation of Digital Goods During the Coronavirus Outbreak in the United States

26 Pages Posted: 24 Apr 2020 Last revised: 4 May 2020

See all articles by Peter Wang

Peter Wang

Digital Markets Initiative

Mark A Jamison

University of Florida - Warrington College of Business Administration, Public Utility Research Center

Date Written: April 29, 2020

Abstract

We examine how the coronavirus pandemic affected consumer valuation of digital services. Governments responded to the pandemic with various forms of lockdowns and social distancing, leading to increased dependence on digital services for work, social engagement, and leisure activities. We identify consumer valuations through surveys where respondents express their reservation prices for digital services such as email, search, and social media. We compare our results to surveys done in 2016 and 2017 and find an about six-fold increase in valuations.

Keywords: COVID-19, consumer surplus, digital goods, GDP, coronavirus

JEL Classification: D12, L86, E01

Suggested Citation

Wang, Peter and Jamison, Mark A., Valuation of Digital Goods During the Coronavirus Outbreak in the United States (April 29, 2020). Available at SSRN: https://ssrn.com/abstract=3583966 or http://dx.doi.org/10.2139/ssrn.3583966

Peter Wang (Contact Author)

Digital Markets Initiative ( email )

Gainesville, FL
United States

Mark A. Jamison

University of Florida - Warrington College of Business Administration, Public Utility Research Center ( email )

PO Box 117142
Gainesville, FL 32611
United States
352-392-6148 (Phone)
352-392-7796 (Fax)

HOME PAGE: http://warrington.ufl.edu/purc/facultyinfo.asp?WEBID=1217

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