Influence of Programmes Differentiation on Performance of Private Universities in Kenya
American Based Research Journal, Vol. 8 Issue 02, February 2019
9 Pages Posted: 20 May 2020
Date Written: February 01, 2019
The main objective of the study was to analyze the influence of programmes differentiation on the performance of selected private universities in Kenya. The study adopted system theory, total quality management theory, balance Score Card theory, and Strategic Clock Model as the main theories and models of the study. The study targeted 18 Chattered Private Universities in Kenya. People to be targeted will be 245 Deans and Employees Working in Quality Assurance Departments of the 18 Chartered Private Universities in Kenya and 170 third and fourth year students in the 17 Chattered Universities. Further, the study will apply the sampling formula by Yamane (1967) to arrive at the 153 Deans and Employees Working in Quality Assurance Departments a sample size appropriate for the study. The number of students was arrived at through cluster sampling. Both the students and university employees will be subjected to questionnaires and interview guides. Descriptive statistics were used to analyze the data collected. Closed questions will be analyzed through the help of the Statistical Package for Social Sciences (SPSS) computer software by assigning numbers to responses for analysis of qualitative data, as it is efficient. Open ended questions were analyzed through percentages, frequencies, tables, and bar graphs. The inferential statistical method used in the study was a simple linear regression and analysis. The study established that the quality management system influenced the performance of private universities in Kenya.
Keywords: University Performance, Competitive Strategy, Differentiation Strategy, International Standard Organization
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