Liking as Taste Making. Social Media Practices as Generators of Aesthetic Valuation and Distinction

12 Pages Posted: 21 May 2020

See all articles by Johannes Paßmann

Johannes Paßmann

Seminar für Medienwissenschaft

Cornelius Schubert

University of Siegen

Date Written: April 25, 2020

Abstract

A great deal of research has been conducted on how social media platforms constitute the construction of subjects, but much less attention has been given to how social media platforms and their users construct objects. This holds especially true for research on taste, which has primarily been conceptualized as taste expression of active subjects, using passive objects for identity work or group construction. We propose an understanding of taste making as a core practice of social media usage. Rather than merely performing a taste learned elsewhere, users cooperatively develop sensitivities on social media platforms, constituting practices of joint observation. In this triangle of taste subjects, objects and media mutually co-produce each other.

Keywords: Social Media Platforms, Taste, Praxeology, Practice Theory, Twitter, Reddit, Platform Units

Suggested Citation

Paßmann, Johannes and Schubert, Cornelius, Liking as Taste Making. Social Media Practices as Generators of Aesthetic Valuation and Distinction (April 25, 2020). Available at SSRN: https://ssrn.com/abstract=3585112 or http://dx.doi.org/10.2139/ssrn.3585112

Johannes Paßmann (Contact Author)

Seminar für Medienwissenschaft ( email )

Hoelderlinstrasse 3
57068 Siegen, NRW 57068
Germany

Cornelius Schubert

University of Siegen ( email )

Hoelderlinstrasse 3
57068 Siegen, NRW 57068
Germany

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