The Impact of Digital Marketing on Unemployment in Bangladesh

45 Pages Posted: 22 May 2020

See all articles by Shorab Bin Rustam

Shorab Bin Rustam

Department of Economics, Bangladesh University of professional

Date Written: April 26, 2020


Bangladesh is a growing country with promising economic development. In the Asia Pacific region, Bangladesh’s economy is ranked somewhere in the middle. The main barrier to any country’s economic growth is unemployment. The current unemployment rate in Bangladesh in 2018 is 4.31%. So, the main objective of this study is how digital marketing can make a platform to face unemployment in Bangladesh. While going through the paper, it gradually reveals whether digital marketing has a positive impact such as creating job sectors and helping to decrease the unemployment rate of Bangladesh or not. The study shows the current scenario of digital marketing and the types of digital marketing that practices in Bangladesh. Bangladesh started to focus on this sector from 2014 to 2015. But digital advertising started its journey in the year 1990. It’s nothing but managing customer relationships for promotional porous. It is a form of marketing that happens digitally over the web. In 2018, the total internet user is 81.7 million and social media users are 30.5 million which is 18% of the total population. Now, in 2019, the number of internet users increased to 90.5 million, according to the statistics published on the Bangladesh Telecommunication Regulatory Commission (BTRC)’s website.

This discussion is extended with the impact of digital marketing on unemployment. Moreover, it is also discussed famous digital marketing companies in our country. Even the government is taking steps to expand this digital marketing as well as e-commerce as this concept newly emerges in Bangladesh and people are accepting this very positively which is discussed in the policy and suggestion section. And this paper also explains the advantages which can help to understand the role of digital marketing.

Keywords: Digital marketing, Social media, Internet, Technology, Unemployment rate

JEL Classification: A22, A39, H30, H44, H80, I30, K40, Y80

Suggested Citation

Bin Rustam, Shorab, The Impact of Digital Marketing on Unemployment in Bangladesh (April 26, 2020). Available at SSRN: or

Shorab Bin Rustam (Contact Author)

Department of Economics, Bangladesh University of professional ( email )

Mirpur-12 Cantonment
Dhaka, Dhaka 1216

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