Praktische Umsetzung von Business Analytics im Mediensektor: Predictive Analytics im Filmgeschäft (Applied Business Analytics in the Film Industry)

ifes Schriftenreihe Band 21, 2020

74 Pages Posted: 23 Jun 2020

See all articles by Tobias Bähren

Tobias Bähren

FOM University of Applied Sciences for Economics and Management

Robin Maasjosthusmann

FOM University of Applied Sciences for Economics and Management

Annika Walter

FOM University of Applied Sciences for Economics and Management

Frank Lehrbass

L*PARC (Lehrbass Predicitive Analytics and Risk Consulting); FOM University of Applied Sciences for Economics and Management; University of the Bundesbank

Date Written: April 29, 2020

Abstract

German Abstract: In der vorliegenden Studie wird der gesamte Business Analytics-Prozess an einem fiktiven Fallbeispiel der Filmproduktionsfirma CINEMAKE bearbeitet. Aus realen Daten wird eine Untersuchungsbasis erstellt, auf der verschiedene Methoden des maschinellen Lernens zum Einsatz kommen.

English Abstract: This study contains the full business analytics process for a fictive movie company. Real live data is used to build up a data base for doing predictive analytics with various machine learning methods.

Keywords: Film business, Forecasting, quantitative movie analysis

JEL Classification: M11, M31, Z1

Suggested Citation

Bähren, Tobias and Maasjosthusmann, Robin and Walter, Annika and Lehrbass, Frank, Praktische Umsetzung von Business Analytics im Mediensektor: Predictive Analytics im Filmgeschäft (Applied Business Analytics in the Film Industry) (April 29, 2020). ifes Schriftenreihe Band 21, 2020, Available at SSRN: https://ssrn.com/abstract=3588407

Tobias Bähren

FOM University of Applied Sciences for Economics and Management ( email )

Toulouser Allee 53
Dusseldorf, 40476
Germany

Robin Maasjosthusmann

FOM University of Applied Sciences for Economics and Management ( email )

Toulouser Allee 53
Dusseldorf, 40476
Germany

Annika Walter

FOM University of Applied Sciences for Economics and Management ( email )

Toulouser Allee 53
Dusseldorf, 40476
Germany

Frank Lehrbass (Contact Author)

L*PARC (Lehrbass Predicitive Analytics and Risk Consulting) ( email )

Dusseldorf
Germany

HOME PAGE: http://lehrbass.de

FOM University of Applied Sciences for Economics and Management ( email )

Toulouser Allee 53
Dusseldorf, 40476
Germany

University of the Bundesbank ( email )

Schloss
Hachenburg, 57627
Germany

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