Saying and Doing: Social Responsibility Declared and Applied

13 Pages Posted: 5 May 2020

See all articles by Kjartan Sigurdsson

Kjartan Sigurdsson

affiliation not provided to SSRN

Marina Candi

Reykjavik University - Center for Research on Innovation and Entrepreneurship

Date Written: March 2020

Abstract

The purpose of this work is to examine the relationships between and among firms' commitment to social responsibility, their declarations—or reporting—on their social responsibility, the application of social responsibility in the form of social innovation, and customer acceptance. A research model drawing on the attributes of stakeholder theory is tested using data collected from 355 firms. The findings indicate that firms with commitments to social responsibility are likely to report on their social responsibility and are also likely to be engaged in social innovation. However, a negative relationship was found between reporting on social responsibility and social innovation. This highlights the importance of differentiating between saying and doing. Finally, social innovation was found to contribute to customer acceptance, while reporting on social responsibility was not. When it comes to social responsibility, it might be fair to say that “talk is cheap”, while social innovation “speaks louder than words”.

Suggested Citation

Sigurdsson, Kjartan and Candi, Marina, Saying and Doing: Social Responsibility Declared and Applied (March 2020). Creativity and Innovation Management, Vol. 29, Issue 1, pp. 128-140, 2020, Available at SSRN: https://ssrn.com/abstract=3591378 or http://dx.doi.org/10.1111/caim.12340

Kjartan Sigurdsson (Contact Author)

affiliation not provided to SSRN

Marina Candi

Reykjavik University - Center for Research on Innovation and Entrepreneurship ( email )

Menntavegi 1
Reykjavík, 101
Iceland

HOME PAGE: http://ru.is/staff/marina

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